Arcadia Waters Retirement Living partnered with Think Graphics to revitalize its brand identity and create a cohesive suite of marketing materials.
The goal was to modernize the brand while maintaining its trusted reputation in the retirement living sector. Think Graphics introduced intersecting geometric designs to symbolise connectivity and vitality, reflecting Arcadia Waters’ vibrant community.
A welcome brochure introducing potential residents to Arcadia Waters’ amenities and lifestyle, updated signage for enhanced visibility and welcoming atmosphere, and a comprehensive set of advertising and marketing materials. These encompassed digital assets for online platforms, print materials like flyers and posters, and traditional newspaper advertisements.
The collaboration resulted in a refreshed brand identity that resonates with current residents and attracts prospective clients. The new design elements and marketing materials effectively communicate Arcadia Waters’ commitment to quality living and community engagement.
