PCS are one of Melbourne's newest entries into the disability transport space. We helped give them a confident look that felt approachable yet unique enough to resonate in their segment.
The objective of Parenting Care Services (PCS) was to develop a brand image that emphasises accessibility. Given the nature of the services provided, we aimed for a design that conveys fun, warmth, and approachability. The logo features vibrant, warm colours and an impactful, legible font. The icon resembles either the sun or a blooming flower, symbolising growth and positivity. The dots linking the words "Parenting" and "Services" are a deliberate choice, highlighting PCS's mission to connect parents with essential services.
The Parenting Care Services (PCS) website is designed for accessibility and user engagement, featuring a clean layout, intuitive menus, and clear content, it ensures easy navigation for all users. Engaging animations and interactive elements create a lively, light-hearted tone, with fun graphics and smooth transitions enhancing the user experience.
The PCS staff uniform combines professionalism and approachability, featuring the PCS logo, a vibrant colour scheme, and customisable name badges as an option.
The corporate overview brochure provides a comprehensive understanding of PCS with vibrant design, clear sections, engaging imagery, and an easy-to-read layout. This has acted as a helpful tool when approaching new clientele.
The PCS staff lanyard, made from durable material, features the PCS branding, a clear ID holder, and a safety breakaway feature, promoting both identification and brand consistency.
